Behold, the golem-like rise of the mighty ganja gummy!
Consumers are exploring edible marijuana — candies, mints, chocolate bars, teas, and (of course) brownies. Edible weed’s popularity is due to a number of factors, including the extended high, the inconspicuous method of consumption and the lack of smoke.
Besides that, many pot treats are downright yummy. More and more edible cannabis brands are hiiring gourmet chefs to craft their cupcakes, cookies, sodas and other treats.
Chocolate edibles have ruled the market since legal recreational cannabis sales began nearly three years ago. But in 2016, chocolates lost the No. 1 spot to gummies.
Meanwhile, other edibles categories shifted, in terms of their popularity with consumers. Hard candy has fallen to 8 percent of sales, while drinks stand steady at 6 percent.
The attached infographic uses data from BDS Analytics‘ GreenEdge market research database to break down edibles sales during 2015 and 2016. Fun stuff!