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[Ray Stern / Phoenix New Times]
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The estimate of annual tax revenue for education from marijuana legalization has since been upped to $55 million by the Arizona Joint Legislative Budget Committee.
[Ray Stern / Phoenix New Times]

The Arizona Campaign to Regulate Marijuana Like Alcohol will launch a statewide digital ad campaign and hold news conferences with school officials in two cities on Thursday, September 22, to highlight the revenue that Prop. 205 would raise for K-12 education.

Thirty-second and 15-second versions of the new ad, “Money for Schools,” can be viewed online at

At 10 a.m. in Tempe, the three women who appear in the ad — a local teacher, a mother, and a grandmother — will join campaign leaders for a news conference in the parking lot outside of NSAA High School and Middle School (1216 E. Apache Blvd.).

At 2 p.m. in Tucson, the campaign will hold a news conference on the southeast side of Mission Manor Park (701 W. Calle Ramona). Scheduled attendees include Sunnyside Unified School District Governing Board President Buck Crouch and Gila Bend Unified School District Governing Board President Jesus Rubalcava, who is also the immediate past president of the Arizona School Boards Association.

The campaign will also announce additional endorsements it has received from school board members in Tucson and Phoenix.

Prop. 205 would generate more than $55 million per year in new tax revenue for Arizona school districts, according to a July analysis by the Arizona Joint Legislative Budget Committee.

WHAT: News conferences to highlight the $55+ million in marijuana tax revenue that will be generated for K-12 education in Arizona if voters approve Prop. 205

WHEN: Thursday, September 22, Tempe event at 10 a.m. MST, Tucson event at 2 p.m. MST

WHERE: Tempe event in parking lot of NSAA High School and Middle School, 1216 E. Apache Blvd.; Tucson event on the southeast side of Mission Manor Park, 701 W. Calle Ramona

WHO: Jesus Rubalcava, Arizona School Boards Association Immediate Past President and Gila Bend Unified School District Governing Board President

Buck Crouch, Sunnyside Unified School District Governing Board President

Lisa Olson, Mesa teacher

Kathy Inman, Gilbert grandmother

Parisa Rad, Mesa mother

Yes on 205 campaign leaders

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