A photo of the new 419.99 mile market sign went viral on Twitter on Friday, reports Jeremy Jojola at 9 News.
“So this is our way to test it out,” said Amy Ford, spokesperson for the Colorado DOT. “So far, it’s working.”
“It’s a traffic safety thing,” Ford said. “It’s a helpful thing to have these signs on the road. But people kept ripping them off.”
Apparently, the “Mile 420” sign isn’t the only one that’s repeatedly stolen.
According to Ford, the highway department has also had problems with pranksters stealing the “Mile 69” marker.