Blue Dream No Longer King of the Strain Hill?
Move over, Blue Dream. A pungent new strain is muscling into your territory on the dispensary shelf.
When Blue Dream’s throne was finally threatened, it was by another sativa-dominant hybrid.
Ever since market data firm BDS Analytics began collecting strain information from dispensaries, one strain has rule over thousands of others: the sativa-dominant hybrid Blue Dream.
It has dominated in Colorado every month since February 2014, the second month of legal recreational sales in the Centennial State. It’s much the same in Washington, where Blue Dream captured the lead the very first month sales began — in July 2014 — and never lost its spot at the top of the heap.The story unfolded in a similar fashion in Oregon, but in 2015 BDS began watching the extremely potent hybrid strain Gorilla Glue #4 rise through the ranks in the Beaver State. During 2016, it finally passed Blue Dream in Oregon, selling $7,396,498 worth of flower compared to Blue Dream’s $6,475,251.
The sudden strength of Gorilla Glue #4’s sales aren’t limited to Oregon. The strain didn’t even appear in Colorado’s or Washington’s Top 10 strain list until January 2016. But once it made a name for itself, it gathered more power, month after month.
By October 2016, Gorilla Glue #4 was the Number 2 strain in Washington state, with $940,000 in sales that month. Its upward trajectory continued in November, with $1 million in sales. As Gorilla Glue #4 sales ballooned in November, Blue Dream’s dropped to $1.5 million.Between January and November of 2016, Blue Dream amassed $15,325,649 in sales; the Number 2 strain for the entire year, Dutch Treat, had $7,909,914 in sales. Gorilla Glue #4, which had bounced around between the Number 3 and Number 4 spots for much of the year before rising to Number 2 in October and November, made the cash registers sing to the tune of $7,228,239.
Meanwhile, in Colorado, Gorilla Glue #4 moved into the Number 2 spot in September, with $1.6 million in sales, before dipping into the middle of the pack during October, November and December. By the end of 2016, Gorilla Glue was the Number 4 strain in Colorado overall, with $9,395,135 in sales. This compared to Blue Dream’s massive haul, nearly three times that, at $27,156,279.Among all outlets in Colorado, Washington and Oregon during 2016, Gorilla Glue #4 was the Number 2 strain overall, with $24,019,872 in sales, compared to Blue Dream’s $48,957,180.
While that means Blue Dream’s sales still double those of Gorilla Glue #4, the tri-state trajectory from “just another strain” to top contender bodes well for Gorilla Glue’s performance in 2017, according to BDS.
Which strain will emerge triumphant by the end of this year? Keep toking; your dollar-votes are being tabulated.