The entire Moms For Marijuana Board of Directors resigned in protest of both Serra Frank’s refusal to turn over financial records requested by the board, and Shuman’s subsequent takeover after taking Frank under her financial wing. Moms For Marijuana’s Lindsey Rinehart, in November, announced on these pages that “I Will No Longer Be Silent About Cheryl Shuman,” and then Moms For Marijuana Assistant Executive Director Candace R. Junkin in December told her story of what happened, also right here on the pages of Toke Signals.
Despite repeated claims during the midst of brouhaha which followed Shuman’s power play — through which she used the weak link in the chain, Moms founder Serra Frank, as a means of seizing control of the organization — Cheryl insisted that she was “only helping Serra” by providing financial assistance and advice. She denied she had any designs on “taking over” the organization, and a few poor credulous souls might even have bought it.
But the inevitable word finally came down in a Friday press release headlined “World’s Largest Women’s Marijuana Organization Moms for Marijuana Appoints Mother-Daughter Team – Cheryl and Aimee Shuman As New Executive Director and Deputy Director,” so apparently Cheryl wanted to go ahead and nail down a line of succession, as well.
The press release, which describes Cheryl and Aimee as “the vibrant mother-daughter team,” tells us that “Cheryl Shuman will take the role of Executive Director, bringing her 25 years of public relations, media, product branding, and business development to the blossoming non-profit organization.”
Outgoing Executive Director Serra Frank reportedly at least got another nice outfit and a facial beauty treatment out of the deal, paid for by Cheryl on a visit this month to Shuman in Beverly Hills, after having already “won” one similar “Queen for a Day” trip at Shuman’s expense, back when she handed over control. She reportedly got a new dress and a hairdo, that time.“Cheryl and Aimee have accomplished so much extraordinary progress in cannabis reform, world wide, reaching millions of parents through the utilization of mainstream media,” Frank claims in a press release from Shuman. “It was an easy decision.”
“Everything I have ever seen them do has been historic and monumental in cannabis reform,” Frank claimed, raising the interesting academic question of whether anyone knows of anything Aimee Shuman has actually done, let alone anything historic and monumental in cannabis reform.
“Together, they will lead the Executive Direction of Moms for Marijuana into the future,” Frank assures us (you’ll have to imagine her wearing her nice new outfit from Shuman while she says it).
“I’ve known Serra for many years now and have always been inspired by her vision and dedication to moms and parents around the world,” said Shuman, who installed herself as executive director due to Frank’s “departure.” “I am honored by the opportunity to join such a dynamic and ambitious organization, with such a clear and focused mission — improving the lives of the world’s most vulnerable, women and children.”
Frank will retain a ceremonial position as “Founding Director” of Moms For Marijuana, also known as being put out to pasture.Aimee Shuman, for her part, was quick to focus on the financial aspects of suddenly being in control of a worldwide organization with a media presence and thousands of members. “After all, women buy 85 percent of all household and consumer products, according to Adweek,” Aimee said. “As an entrepreneur, it’s exciting to be on the ground floor of the cutting edge of making news and witnessing the convergence of celebrity and cannabis culture.”
How far Moms For Marijuana has drifted… from housewives to “celebrity culture” in Beverly Hills, eh? Ah, well. OK, then. Shiny new media-friendly image, and stuff. That’s fine.
But you see where this is going, don’t you? Cheryl Shuman goes around Hollywood pitching a “reality show based on a vibrant mother/daughter team leading Moms For Marijuana” in 10… 9… 8…“The right leadership is everything,” Frank said. (Am I the only one who can barely make my way through the thick irony here?) “Working with Cheryl and Aimee these past few years, it was evident immediately that it was a perfect fit in terms of values, integrity and personality.
“The addition of Aimee and Cheryl Shuman on our team elevates Mom’s [sic] stature, adding prestige and thus creating a positive ‘halo’ around the organization,” Frank said. (Oh my God, I’m dying over here. Really? A fuckin’ halo? That’s rich.)
Shuman, whose website has been repeatedly taken down by Anonymous this month, was ironically chosen for a “Special Activist of the Year Award” at Seattle Hempfest 2013. Just prior to the festival in August, she tittered all over Facebook about “a little bird” telling her she was going to get “some kind of award” at Hempfest, and sure enough she did, in a smarmy Main Stage ceremony with Hempfest director Vivian McPeak, second-in-command John Davis, and would-be media figure, the always-eager-to-smooch-ass Rectal Russ Belville.
But strangely enough, Hempfest seemed to quickly get “buyer’s remorse” after awarding Shuman, and all references to the award were scrubbed from the Hempfest website after the Moms For Marijuana scandal broke late in 2013. It’s now all but impossible to find any mention online of what had been a highly touted award — the only one of its kind ever awarded by Hempfest, we think, at least, since Hempfest apparently just doesn’t wanna talk about it, anymore.
“I really, really try not to hate ANYONE,” Candace Junkin told Toke Signals. “Not anyone. I try to find good in everyone and I even tried to find it in Cheryl. But I can honestly and ashamedly say, I ABHOR that woman.”
“I didn’t understand the depth of her depravity until it was too late,” Junkin told us. “If I knew then the things that I know now, Cheryl Shuman would NEVER have been a part of Moms For Marijuana.”
“I feel like if it weren’t for her, Serra and I could have fixed it all,” Candace told me.