Starting with a distribution of 20,000 copies, the magazine is highly (see what I did there?) targeted toward the scientific marijuana sector. But it’ll be available to the mass market, as well; distribution will soon also include a place in the stands of Borders Books and Barnes & Noble stores.
“We’re so excited to be able to offer the very first intellectually driven publication for the cannabis testing laboratories and extraction artists,” said Cara Wietstock, editor. “Extraction & Testing Lab Magazine is setting the standard for an objective journalistic approach to the scientific side of cannabis.”
As states continue to legalize both medicinal and recreational marijuana, industry insiders are pushing for reforms around research and testing laws. Such reforms, including, for starters, getting cannabis the hell of Schedule I of the Uniform Controlled Substances list, would enable marijuana scientists to improve testing methods. That would result in more accurate results and understanding of each strain’s potency, psychological effects and medical benefits. The new magazine “hopes to serve as a forum for innovators in the science of cannabis to share new testing methods with other bright minds in the industry,” according to its publishers. It will be a discussion forum for these individuals, and an opportunity to provide transparency to members of the public that would like a behind-the-scenes look at the technologies and methods at the forefront of the industry.
Extraction & Testing Lab Magazine will publish six issues per year, and many of the nation’s top labs and cannabis scientists have already signed on to contribute, according to the publishers.
“There is so much potential in the cannabis flower that we need to unlock,” said editor Wietstock, “and we hope Extraction & Testing Lab Magazine will be a strong link in the chain that leads toward those revelations.” (Did I mention that I really like the way Cara talks?)
“We encourage anyone interested in the science and technology behind cannabis testing to try our first issue this January and see what top professionals in the industry have in store for the future,” Wietstock said.