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STEVE ELLIOTT

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The Trailer Park Boys — from left, Robb Wells (Ricky), Mike Smith (Bubbles), and John Paul Tremblay (Julian) [Trailer Park Boys / Facebook]
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The Trailer Park Boys — from left, Robb Wells (Ricky), Mike Smith (Bubbles), and John Paul Tremblay (Julian)
[Trailer Park Boys / Facebook]

It’s not exactly a new development for Ricky, Bubbles, and Julian of TV’s Trailer Park Boys: They’ll be selling weed in Canada, just as they’ve been doing on television since 2001. But this time, jail won’t be a part of the process; they’ll be doing it legally.

The notorious pot-smoking denizens of Sunnyvale Trailer Park will be brand ambassadors for a New Brunswick cannabis producer, announced OrganiGram Holdings Inc., a licensed producer of medical marijuana, reports The Canadian PressOrganiGram said it will work with TPB Productions to develop branding and packaging targeted towards recreational users.

Trailer Park Boys is a Canadian mockumentary that began airing on Showcase in 2001, and the show debuted internationally on Netflix in March of 2014. Throughout the TV series, growing, selling, and smoking of marijuana has been a major theme.

Ray Gracewood, OrganiGram: "Quote" [Moosehead Beer Academy]
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Ray Gracewood, OrganiGram:
“Right now we don’t want to be reactive and we don’t want to be late to the party”
[Moosehead Beer Academy / YouTube]

“This relationship solidifies one of our strategic building blocks as we plan for the legalization of recreational use in Canada,” said Ray Gracewood, chief commercial officer at OrganiGram.

The company bought an adjacent building over the summer to ensure there’s enough room to accommodate the coming recreational business. “We’re hoping to produce 16,000 kilograms of volume as early as next year,” Gracewood said, reports Tori Weldon at CBC News.

“We had been monitoring closely to best understand how we might be able to enter the cannabis space in Canada,” said Louis Thomas, president of Sonic Entertainment Group. Sonic represents TPB Productions Limited, the Nova Scotia company controlled by Mike Smith (Bubbles), John Paul Tremblay (Julian), and Robb Wells (Ricky), the three actors who portray the Trailer Park Boys and own the copyright.

Canada’s federal government has said it will introduce cannabis legalization next spring, and a committee report on the legalization process is due this month.

“We remain firmly committed to producing and supplying world-class cannabis for our increasing patient base; and we plan on maintaining that commitment in the future at OrganiGram,” Gracewood said. “But we also need to be strategic about the opportunities that will be afforded to us with the advent of recreational use in Canada.”

“Plants take a long time to grow, so we need to make sure that we — pardon the pun — but we have to plant the seeds now to prepare ourselves for the future,” Gracewood said.

“Right now we don’t want to be reactive and we don’t want to be late to the party,” Gracewood said, reports Katie Scott at Global News“Preparations for that take a significant amount of time. Having a strong, celebrity-endorsed brand as part of our portfolio is very much a part of our strategy.

“Theres a certain stigma that comes with the product right now,” Gracewood said, “but I think that part of our job is normalizing that. I think it will be fun; I think we have to keep the industry fun,” he said.

Branding with the Trailer Park Boys is probably a good idea, because once recreational legalization kicks in, it’s “survival of the fitness, boys,” as Ricky would say, as pointed out by Mack Lamoureux at Vice.

 

 

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