“My dad doesn’t treat me like a son when we’re doing business,” Broadus said, according to the Hollywood Reporter. “He’s an actual client so I had to approach him as a client.”
Cornell got Snoop to perform at the fashion show. “We also had to pay him, too, be sure you write that,” he added.With the smell of weed emanating throughout the venue, Snoop walked casually onto the runway with a posse of women in blue bandana-print bikinis and few guys in old school hip hop outfits.
He then entered a DJ booth in the middle of the runway and started his musical set with “Next Episode,” reports Fashionista, who reported it was “one of the wildest” shows they’d ever seen.The Snoop x Joyrich men’s and women’s collection, designed in collaboration with Joyrich founder Tim Hirota, has been described as a “wake and bake” style of clothing. Its 33 pieces include baggy plaid pajama pants, faux fur bathrobes, athletic jerseys, shorts, print bikinis and bandana tops.
It was all inspired by Snoop, right down to the dog mascot and repeating number “93,” symbolizing the year that the rapper’s first album, Doggystyle, was released.
“The inspiration is my father,” said Broadus, who also did duty as a model, walking the runway. “He’s my biggest hero.”
“I admire he stayed true to himself,” Broadus said of his dad. “He’s an inspiration to me because that’s how I feel, quitting football and following my passion.”Cornell was a sophomore at UCLA when he gave up football to pursue “his true passion,” fashion and film, he said. “A lot of my friends are into more masculine things,” he said. “When you’re playing football, you can’t really show that side.
“We all have that side, being creative,” Broads said. “I kept that to myself for awhile. When I met Tom, he helped me build my confidence and we came up with this collection.”The collection has prices ranging from $60 to $250, according to Broadus. The fashion line is set to debut on October 20, Snoop’s 46th birthday.
Snoop had previously created the “Rich And Infamous” fashion collection in 2008. The line was shut down in 2010.
Here’s something else you might not know about Snoop, according to his son: He’s a really good cook. “His signature dish is eggs, bacon and waffles,” Broadus said.