Customers walk in and step up to the virtual “budtender” (electronic tablets) and get an in-depth look at each strain and product available. Products and descriptions flash across the digital wall as well.
This means other customers aren’t standing behind you breathing down your neck as you try to chat with the man behind the counter — total privacy and the luxury of great reviews and information with modern technology (though there are live people there to help of course).
Lisa and I met (human!) budtender Jude at The Reef, and he graciously took the time to get us started on one of the virtual budtender tablets, where we browsed a generous selection of flowers, concentrates, edibles and topicals. Working the tablets is no problem at all, provided you have any experience at all with these devices, and even if you don’t, it only takes a few minutes to catch on.
Of course, speaking of humans, there’s the human urge to see, in person as it were, what you’ll be getting, so there are display cases along the walls where you can view each product category available in the back. Due to limited shelf space (which is unfortunate, as there is plenty more wall space available), not all the products available are on the shelves, so definitely browse the virtual menu before giving up.
You can order right off the digital menu and your product(s) will be waiting for you at the front door, where you’ll pay.The actual process of ordering the flower we wanted (in this case, a $10 gram of Blue Dream, one of Lisa’s favorites), was easy, right up to the point where we clicked to select it, at which point some bug in the system made it necessary to repeat the action; I trust The Reef will take whatever actions are necessary to make sure it’s easy to buy stuff from them. 😉
The Blue Dream was tasty and terpene-rich, grown by Monkey Grass Farms, and weighed in at a whopping 27.6 percent THC. Its harvest date was April 15, so it was still nice and fresh when we enjoyed it (late May).
Jude told us that while flower is the choice of more than three-quarters of his customers, concentrates are gaining in popularity, and in fact represent the largest profit margin in the product line. When I say “concentrates” I mean such products as butane-extracted hash oil (BHO), along with solventless extracts like Rosin.